Hungarian beer market continued to stay positive in 2015 aided by warmer summer, improved consumer confidence with increasing purchasing power, stable excise duty and also with major brands being frequently on price promotions. Improved consumer confidence led to the shift of consumer interest towards premium and super premium beer segments. This trend was further enhanced by the surging popularity of beer themed festivals. Change in price strategy helped in On-premise channel to increase their sale, by even attracting the most price sensitive customer groups.
Beer consumption registered a volume rise due to relatively stable prices.
Hungary being a beer drinking nation and has been a popular beverage among male consumers is also seeing an increase in the female consumer.
Non-alcoholic beer segment lost volume in 2015 as consumers were losing their interest in non-alcoholic beer mixes and focusing on the flavored water category in the soft drinks market, instead.
Canadeans Hungary Beer Market Insights 2016 Report provides a complete overview of the Hungary beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Hungary beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Hungary beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Hungary beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects