China beer market is maturing after the years of rapid growth which results to a challenging year for the foreign brewers. Fall in on-premise consumption led to impact on discount and mainstream beer segments. Consumer demand for premium and super premium beer is boosted by higher disposable income resulting in fastest growth for super premium beer segment. Metal cans are taking over the Glass bottle pack type and forecasted to be the primary pack type in future, owing to its convenience for transportation. Lager dominates the beer market while flavored beer witnessed decline.
Challenging year for beer in china, hampered by the slow economic growth rate
Falling on-premise consumption led to slowdown the beer market
Craft beers are becoming popular as beer lovers are turning towards full-flavored beers in order to satisfy their need for something different
Import sales being increased significantly as the Chinese consumers like imported beer.
Fastest growth rate for super premium beer and premium beer as consumers are opting for quality
Low strength beer marginally increased due to increasingly strict punishments for drunk-driving
Canadeans China Beer Market Insights 2016 Report provides a complete overview of the China beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the China beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the China beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new power point add-on to quickly absorb a succinct summary of the key trends in the China beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects