Spain Beer Market Insights Report 2016 In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market




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The GDP grew by 3.3% in 2015 and aided the beer market as well by bolstering the consumers confidence. The VAT remained flat while there was no new tax hence the price of beer remained the same. Lager is still dominating the Spanish beer market accounting to vast majority of volume consumption in 2015. Good weather and high levels of tourism also aided the beer market. Tourism grew by 5% in 2015.

Key Findings
Beer, Cider and FABs saw growth in the alcoholic beverage market

Growth in beer market was aided by growth in GDP

Lager remains the favorite of the Spanish consumer

Growth in tourism also aided the beer market

Good weather also contributed to rise in market

VAT remained flat and no new taxations were added

Canadeans Spain Beer Market Insights 2016 Report provides a complete overview of the Spain beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2014-2016 selected on- / off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Gain an in-depth understanding of the dynamics and structure of the Spain beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Spain beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Spain beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects