Hong Kong is highly reliant on international brands to populate their beer market. In 2015 the international brands have been dominant over the market in Hong Kong. Although there were many microbreweries popping up in the country but they are bound geographically to operate on a large scale. Craft beer is the new trend catching up. An average Hong Kong customer is open to trying new flavors and variations and hence the trend is likely to continue in the coming years. After many years of drinking the customers here are bored of mainstream beer and hence this rise of craft beer can be seen as a threat.
2015 saw a rise in microbreweries and craft beer.
Average Hong Kong customer is bored of mainstream brands and is up for trying new flavors and variations.
Although there are multiple small breweries popping up but they are geographically limited when it comes to large scale productions.
Alcoholic drinks saw a market growth of 3% in 2015.
In alcoholic beverage industry only spirits recorded a very minor contraction. Rest of the market witnessed growth.
Price promos drive growth, Jensen benefits from distributor change.
Canadeans Hong Kong Beer Market Insights 2016 Report provides a complete overview of the Hong Kong beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Hong Kong beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Hong Kong beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Hong Kong beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects