Ireland Beer Market Insights Report 2016 In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market


#804679

49pages

Canadean

$ 7000

In Stock

Summary
A modest growth of 1% has been recorded in 2015. The market is heavily consolidated and the volumes rarely see any variations. Diageo and Heineken control over 3/4ths of the market. Ale recorded a strong growth of 6% in the year 2015. No attempt in significant rise of non-alcoholic beer. Hold of the existing beer over the Irish market is firm and there is no sign of decline. Price promotion helped mainstream brands.

Key Findings
Growth of 1% recorded in the year 2015.

While pre-existing brands Heineken and Diageo continue to dominate the market ale also recorded a strong growth of 6%.

In a contrasting trend over the beverage market beer and dairy products saw a rise

Beer, wine, FABs and spirits witnessed growth while cider and fortified wine faced market decline

Craft beer is on the rise here in the Irish market.

Synopsis
Canadeans Ireland Beer Market Insights 2016 Report provides a complete overview of the Ireland beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2014-2016 selected on- / off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

ReasonsToBuy
Gain an in-depth understanding of the dynamics and structure of the Ireland beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Ireland beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Ireland beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects