Current economic downturn and aging society have contributed towards dampening of the volume consumption in Japanese beer market. Beer is not appealing to the younger generation here. Functional beer grew in 2015 with their healthy reputation. Zero-zero beers were most popular among the brewers. Zero-purine and zero-sugar is the couple of favorites in the Japanese market as a new generation of beers. The import in the Japanese market has also declined.
Beer, bulk water and other alcoholic beverages faced contraction whereas hot beverages, soft and dairy drinks saw growth.
Economic downturn currently presiding in japan affected the beer market adversely.
Ageing society is not appealed by this product and it cant appeal the young generation either.
Zero-zero as a new generation of beer is catching up in the market along with the healthy appeal of functional beers.
Alcoholic beverages market saw a contrasting trend in 2015.
Tax standardization by the current rule affected the beer market. Also the market gets blighted due to lack of interest.
Canadeans Japan Beer Market Insights 2016 Report provides a complete overview of the Japan beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Japan beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Japan beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Japan beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects