Beer consumption declined by -1% in 2015 as average weather in summer and increased excise taxes. Consumers are looking out for innovative and new products, which will positively affect the craft and niche beer segment. Increase in excise tax led to aggressive price promotions and multi-pack discounts in the modern retail channel in 2015, which will positively affect the beer packaged in cans. Discounted beer brands saws the biggest losses in 2015 as low income consumers switched to other alcoholic beverages.
Lower average temperatures and increased rainfall in summer along with Increase in excise taxes on beer affects beer consumption.
Discounted beer brands saws the biggest losses in 2015 while price promotions help mainstream beers.
Educated consumers aided the growth of craft beer, dark beer and premium beer.
Consumers are moving away from traditional beers to try new types, aided the growth of wheat beer
Government initiatives like banning the sale of alcohol at petrol stations will make consumers think harder about their purchase decisions.
Canadeans Lithuania Beer Market Insights 2016 Report provides a complete overview of the Lithuania beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Lithuania beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Lithuania beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Lithuania beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects