Poor summer in 2015 dampened the Norwegian beer market, due to wet weather in the month of June beer suffered a setback during the high season. Average price of beer increased by 2% in 2015 across all trade channels. Growth of beer market in Norway is highly dependent on distribution and consumer preference. However the government relaxed its strict laws over advertising and promotional offers. Consumers are now showing interest in beers aside the traditional pilsner style lager. Excise duty was increased in January 2015 leading to the increasing in prices.
Only hot drinks and Bulk/HOD water shows a stable growth while beer shows a flat performance.
Poor summer dampens market in high season.
Excise duty increased in January 2015 leading to 2% increase in prices of beer.
Consumers show newfound interest in ale and craft beer apart from traditional pilsner style lager beer mostly due to increase in travel.
Relaxation in strict laws over advertising and promotion.
All alcoholic drinks suffered decline except FABs especially due to bad weather.
Strict drunk driving limits scare customers away from alcoholic beverages.
3% growth in imports reflecting interest in international brands.
Canadeans Norway Beer Market Insights 2016 Report provides a complete overview of the Norway beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Norway beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Norway beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Norway beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects