Beer sales volume retained its positive performances by achieving over 1% growth. The beer market benefitted from the good growth of craft beers and also because of the significant product development and innovation. It was further supported by the warmer weather, not only during summer, but also in winter. Imports and exports saw contrasting trends in 2015. While exports made a significant rise, imports declined and accounted for less than 2% share of the market. The Polish beer consumer is demanding for new tastes, new types and new experiences with beer consumption.
Overall beverage industry saw a growth except for hot beverages which witnessed a flat trend.
Across all the alcoholic beverages industry, overall consumption saw nearly a 2% volume rise in 2015.
Positive performance in sales of all the alcoholic beverages except spirits.
Innovative new flavors in high demand.
Warm weather contributed to increased consumption of beer.
Price promotions were executed by many leading players to entice the consumer interest towards their products.
Canadeans Poland Beer Market Insights 2016 Report provides a complete overview of the Poland beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2015-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Poland beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Poland beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Poland beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects