Improving economic conditions coupled with the favorable summer temperature boosted the consumption of beer and recorded 6% growth. Super premium beer showed the highest growth as the mainstream and premium beer brands being shifted to super premium segment. Lager holds more than 97% of the beer market with increased sales by 6% in 2015. Leading brand Redds (SABMiller) suffered a huge loss affecting decline in the flavored beer volume. Pet bottle can stood out as the beer packaging with 250cl the leading pack size. Off- premise consumption of beer witnessed growth driven by the convenience of pet and attractive price positioning.
Off-premise trade sustained its growth with the continuous shift in the preference of consumers for drinking beer at home.
Favorable summer and improved economic conditions helps beers sales.
Modern retail remains more dynamic than Traditional retail.
Low performance of Private label led to the decline of Import while Export increased.
SABMiller rules the mainstream beer segment whereas Heineken shows the impressive growth in Super premium beer segment.
Canadeans Romania Beer Market Insights 2016 Report provides a complete overview of the Romania beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Romania beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Romania beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Romania beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects