Undermined by recession the rising prices and the reduced purchasing power of consumer led to the downfall of Russian beer market. Leading breweries were negatively affected whereas medium and small scale breweries outperformed their large scale counterparts. Many brewers used downsizing trend to attract consumers to discounted beer. The import was contracted by 44% whereas exports were increased by 9%. Ban on imports from Ukraine is one of the main reasons behind the contraction.
7% decline in consumption of beer in 2015.
Imports contracted by 44% exports increased by 9%.
Regional breweries contributed to discount segment.
Diminished consumer incomes and significant increase in beer prices led to the decline in consumption.
Discounted and mainstream beers managed to gain both volume and market share in a declining market.
Non-alcoholic and low alcohol beer saw a decline whereas regular strength saw a great response from the customers. Strong beer market also contracted by 10% in 2015.
Lager beer influenced the market while wheat beer sustained any decline. Dark beer and flavored beer faced declines.
Canadeans Russia Beer Market Insights 2016 Report provides a complete overview of the Russia beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Russia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Russia beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Russia beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects