The Mobile Phone Insurance Ecosystem: 2016 - 2030 - Opportunities, Challenges, Strategies & Forecasts


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Given the increasing prevalence of expensive household goods, cars and consumer electronics, insurance has become an unavoidable and often necessary cost in modern life. Mobile phones, and smartphones in particular are no exception to this trend.

Most major wireless carriers, insurance specialists, device OEMs, retailers and even banks now offer insurance plans that cover theft, loss, malfunctions and damage of mobile phones. Many policies now also integrate enhanced technical support and additional protection features such as data backup facilities, allowing users to securely backup their phone data online.

SNS Research estimates that the global mobile phone insurance market is expected to account for nearly $20 Billion in revenue by the end of 2016. The market is further expected to grow at a CAGR of approximately 12% over the next four years, eventually accounting for over $30 Billion in revenue by the end of 2020.

The "Mobile Phone Insurance Ecosystem: 2016 – 2030 – Opportunities, Challenges, Strategies & Forecasts" report presents an in-depth assessment of the mobile phone insurance ecosystem including market drivers, challenges, opportunities, value chain, future roadmap, case studies, ecosystem player profiles and strategies. The report also presents market size forecasts from 2016 through to 2030. The forecasts are segmented for 5 regional and 25 country level markets.

Key Findings:

The report has the following key findings:

  • SNS Research estimates that the global mobile phone insurance market is expected to account for nearly $20 Billion in revenue by the end of 2016.
  • The market is further expected to grow at a CAGR of approximately 12% over the next four years, eventually accounting for over $30 Billion in revenue by the end of 2020.
  • In an effort to boost the uptake of mobile phone insurance, wireless carriers and insurance providers have extensively enhanced their insurance offerings with the addition of location tracking, data protection/recovery features and integrated technical support.
  • The success of mobile phone insurance plans has driven several wireless carriers, such as NTT DoCoMo and Orange, to invest in the sales of other insurance products through mobile phones and their retail outlets.
  • New insurance models are also beginning to emerge, such as London-based So-Sure’s social insurance for mobile phones, which allows customers to get up to 80% of their money back, if they and their friends don’t claim.
  • Device OEMs are beginning to invest in tailored plans to suit the specific requirements of certain regional markets. A good example is Xiaomi’s Mi Protect plan in India, which covers accidental and liquid damage, for as little as $7 per year.

Topics Covered:

The report covers the following topics:

  • Mobile phone insurance ecosystem
  • Market drivers and barriers
  • Insurance policy structure, distribution channels and key trends
  • Case studies of mobile phone insurance initiatives
  • Industry roadmap and value chain
  • Profiles and strategies of over 40 leading ecosystem players
  • Strategic recommendations for ecosystem players
  • Market analysis and forecasts from 2016 till 2030

Forecast Segmentation:

Market forecasts are provided for the following regional and country level submarkets:

  • Regional Segmentation
    • Asia Pacific
    • Europe
    • Latin & Central America
    • Middle East & Africa
    • North America
  • Country Level Segmentation
    • Argentina, Australia, Brazil, Canada, China, Colombia, France, Germany, Hong Kong, India, Israel, Italy, Japan, Mexico, Netherlands, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Taiwan, UK & USA

Key Questions Answered:

The report provides answers to the following key questions:

  • How big is the mobile phone insurance opportunity?
  • What trends, challenges and barriers are influencing its growth?
  • How is the ecosystem evolving by region?
  • What will the market size be in 2020 and at what rate will it grow?
  • Which countries will see the highest percentage of growth?
  • Who are the key market players and what are their strategies?
  • What risks are typically covered in mobile phone insurance offerings?
  • How can insurance plans help wireless carriers in reducing churn?
  • What strategies should wireless carriers, device OEMs and insurance providers adopt to remain competitive?

Countries covered:
Argentina
Australia
Brazil
Canada
China
Colombia
France
Germany
Hong Kong
India
Israel
Italy
Japan
Mexico
Netherlands
Poland
Russia
Saudi Arabia
Singapore
South Africa
South Korea
Spain
Taiwan
UK
USA

List of Companies Mentioned:

The following companies and organizations have been reviewed, discussed or mentioned in the report:

  • A Wireless
  • AIG (American International Group)
  • Allianz Insurance
  • Allianz SE Group
  • América Móvil
  • AmTrust International Underwriters
  • Aon
  • Appalachian Wireless
  • Apple
  • Assurant
  • Asurion
  • AT&T
  • AT&T Mobility
  • Aviva
  • AXA
  • Barclays
  • Best Buy
  • Bouygues Telecom
  • Brightstar Corporation
  • BT Group
  • Cellebrite
  • Chubb
  • CWS (Connected World Services Distributions)
  • Diamond Wireless
  • Dixons Carphone
  • DT (Deutsche Telekom)
  • EE
  • eSecuritel
  • Fonesure
  • Fortegra
  • Geek Squad
  • GoCare
  • Groupama
  • Hollard Group
  • HSBC
  • Inhance Technology
  • iQmetrix
  • Liberty Mutual Insurance Group
  • Lifestyle Services Group
  • Lookout
  • Markerstudy
  • Microsoft
  • Mobi PCS
  • Mobile Rhino (Stuckey & Company)
  • MTN
  • NIA (New India Assurance)
  • Nippon Life Insurance
  • Nokia
  • NQ Mobile
  • NTT DoCoMo
  • Optus
  • Orange
  • Pier Insurance Managed Services
  • ProtectCELL
  • Safeware
  • Salt Mobile
  • Samsung Electronics
  • SFR
  • Singtel Group
  • SoftBank Corporation
  • So-Sure
  • Spark New Zealand
  • SPB
  • Sprint Corporation
  • SquareTrade
  • Sun Corporation
  • Supercover Insurance
  • Swisscom
  • Telefónica Group
  • Telefónica Insurance
  • Telstra
  • T-Mobile USA
  • Tokio Marine
  • Verizon Communications
  • Verizon Wireless
  • V-Key Solutions
  • Vodacom
  • Vodafone Group

Table of Contents

1 Chapter 1: Introduction 10
1.1 Executive Summary 10
1.2 Topics Covered 11
1.3 Forecast Segmentation 12
1.4 Key Questions Answered 13
1.5 Key Findings 14
1.6 Methodology 15
1.7 Target Audience 16
1.8 Companies & Organizations Mentioned 17

2 Chapter 2: An Overview of Mobile Phone Insurance 19
2.1 The Role of Insurance in Our Daily Lives 19
2.2 Why Have Mobile Phone Insurance? 20
2.3 What Risks Are Typically Covered? 21
2.3.1 Accidental, Malicious or Liquid Damage 21
2.3.2 Electrical or Mechanical Breakdown 21
2.3.3 Theft or Loss 21
2.3.4 Unauthorized Calls & Usage 21
2.3.5 Data Backup Facilities 22
2.3.6 Overseas Cover 22
2.3.7 Accessories 22
2.3.8 Others 22
2.4 Distribution Channels for Insurance Plans 22
2.4.1 Wireless Carrier Branded 23
2.4.2 OEM-Provided 23
2.4.3 Associated with Bank Accounts 23
2.4.4 Retailers 23
2.4.5 Other Direct-to-Consumer 23
2.5 Market Drivers 23
2.5.1 Growing Penetration of Smartphones 24
2.5.2 BYOD: Perfect Candidates for Insurance 24
2.5.3 Reducing Service Disruption 24
2.5.4 Proliferation of Large Screen Devices 25
2.5.5 Packaged Policies 25
2.5.6 Strong Support of Tier 1 Wireless Carriers 25
2.5.7 Growth of Mobile Payments: Creating New Opportunities for Insurance 25
2.6 Market Barriers 26
2.6.1 Consumer Disbelief in Insurance 26
2.6.2 Unclear Terms & Conditions 26
2.6.3 Fraud 26
2.6.4 Slow & Unfair Claims Handling 26
2.6.5 Time Limitation to Purchase Policy 27

3 Chapter 3: Value Chain & Future Roadmap 28
3.1 Value Chain 28
3.1.1 Wireless Carriers 28
3.1.2 Mobile Device OEMs 29
3.1.3 Banks 29
3.1.4 Retailers 29
3.1.5 Underwriters & Insurance Administrators 29
3.2 Future Roadmap: 2016 - 2030 30
3.2.1 2016 - 2020: Adoption of Shared Plans & Integration with Other Consumer Devices 30
3.2.2 2020 - 2025: Growing Proliferation in Developing Economies 31
3.2.3 2025 - 2030: Continued Growth with the Adoption of Connected Living Technologies 31

4 Chapter 4: Case Studies 32
4.1 Telefónica Insurance: A Wireless Carrier Owned Insurance Company 32
4.2 Asurion: Replicating North American Success in Other Regional Markets 33
4.3 Brightstar Corporation: Increasing Insurance Revenue for a Rural Carrier 34
4.4 MTN & Vodacom: Innovating Insurance Programs in Africa 35
4.5 Microsoft & Samsung: Alliances with Local Insurance Regulators 36
4.6 NTT DoCoMo: Pioneering Mobile Phone Insurance in Japan 37
4.7 So-Sure: Introducing Social Insurance for Mobile Phones 38

5 Chapter 5: Key Market Players 39
5.1 AIG (American International Group) 39
5.2 Allianz Insurance 40
5.3 AmTrust International Underwriters 41
5.4 Aon 42
5.5 Apple 43
5.6 Assurant 44
5.7 Asurion 45
5.8 AT&T 46
5.9 Aviva 47
5.10 AXA 48
5.11 Bouygues Telecom 49
5.12 Brightstar Corporation 50
5.13 Cellebrite 51
5.14 Chubb 52
5.15 Dixons Carphone 53
5.16 DT (Deutsche Telekom) 54
5.17 EE 55
5.18 Geek Squad 56
5.19 GoCare 57
5.20 Hollard Group 58
5.21 Inhance Technology 59
5.22 iQmetrix 60
5.23 LG Electronics 61
5.24 Liberty Mutual Insurance Group 62
5.25 Lookout 63
5.26 Mobile Rhino (Stuckey & Company) 64
5.27 NIA (New India Assurance) 65
5.28 NQ Mobile 66
5.29 NTT DoCoMo 67
5.30 Orange 68
5.31 Pier Insurance Managed Services 69
5.32 ProtectCELL (Fortegra) 70
5.33 Safeware 71
5.34 Samsung Electronics 72
5.35 SFR 73
5.36 Singtel Group 74
5.37 SoftBank Corporation 75
5.38 So-Sure 76
5.39 SPB 77
5.40 Sprint Corporation 78
5.41 SquareTrade 79
5.42 Supercover Insurance 80
5.43 Telefónica Insurance 81
5.44 Telstra 82
5.45 Verizon Communications 83
5.46 V-Key Solutions 84
5.47 Vodafone Group 85
5.48 Xiaomi 86

6 Chapter 6: Market Analysis & Forecasts 87
6.1 Global Outlook of Mobile Phone Insurance 87
6.2 Regional Segmentation 88
6.3 Asia Pacific 89
6.3.1 Australia 90
6.3.2 China 90
6.3.3 Hong Kong 91
6.3.4 India 91
6.3.5 Japan 92
6.3.6 Singapore 92
6.3.7 South Korea 93
6.3.8 Taiwan 93
6.3.9 Rest of Asia Pacific 94
6.4 Europe 95
6.4.1 France 96
6.4.2 Germany 96
6.4.3 Italy 97
6.4.4 Netherlands 97
6.4.5 Poland 98
6.4.6 Russia 98
6.4.7 Spain 99
6.4.8 UK 99
6.4.9 Rest of Europe 100
6.5 Latin & Central America 101
6.5.1 Argentina 102
6.5.2 Brazil 102
6.5.3 Colombia 103
6.5.4 Mexico 103
6.5.5 Rest of Latin & Central America 104
6.6 Middle East & Africa 105
6.6.1 Israel 106
6.6.2 Saudi Arabia 106
6.6.3 South Africa 107
6.6.4 Rest of the Middle East & Africa 107
6.7 North America 108
6.7.1 Canada 109
6.7.2 USA 109

7 Chapter 7: Conclusion & Strategic Recommendations 110
7.1 Why is the Market Poised to Grow? 110
7.2 How Does Insurance Impact Wireless Carriers? 110
7.3 Are Operator Branded Plans Better Than Other Plans? 111
7.4 Are Contract Mobile Customers More Likely to Adopt Insurance? 112
7.5 How Does the Brand of the Mobile Device Relate to the Consumer Adoption of Insurance? 112
7.6 Key Trends Regarding Consumers' Purchase of Mobile Device Insurance 113
7.7 Need for a Wider Range of Cover Options 113
7.8 What is the Average Price of Mobile Phone Insurance Plans? 114
7.9 How is Insurance Affecting Mobile Phone Designs? 115
7.10 Product Design & Governance: Key to Success 115
7.11 Wireless Carrier Owned Insurance Groups: The Answer for Coordinated Insurance Offerings 116
7.12 Integrated Solutions to Drive the Market 116
7.13 Which Region Will Lead the Market? 117
7.14 Strategic Recommendations 118
7.14.1 Recommendations for Wireless Carriers 118
7.14.2 Recommendations for Mobile Device OEMs 119
7.14.3 Recommendations for Retailers & Banks 119
7.14.4 Recommendations for Underwriters & Insurance Administrators 120

NA

Figure 1: Smartphone Installed Base by Region: 2016 - 2030 (Millions) 20
Figure 2: Mobile Phone Insurance Value Chain 27
Figure 3: Mobile Phone Insurance Industry Roadmap 29
Figure 4: Mobile Phone Claim Processing Lifecycle 36
Figure 5: Global Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 86
Figure 6: Mobile Phone Insurance Revenue by Region: 2016 - 2030 ($ Million) 87
Figure 7: Asia Pacific Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 88
Figure 8: Asia Pacific Mobile Phone Insurance Revenue by Country: 2016 - 2030 ($ Million) 88
Figure 9: Australia Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 89
Figure 10: China Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 89
Figure 11: Hong Kong Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 90
Figure 12: India Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 90
Figure 13: Japan Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 91
Figure 14: Singapore Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 91
Figure 15: South Korea Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 92
Figure 16: Taiwan Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 92
Figure 17: Rest of Asia Pacific Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 93
Figure 18: Europe Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 94
Figure 19: Europe Mobile Phone Insurance Revenue by Country: 2016 - 2030 ($ Million) 94
Figure 20: France Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 95
Figure 21: Germany Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 95
Figure 22: Italy Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 96
Figure 23: Netherlands Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 96
Figure 24: Poland Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 97
Figure 25: Russia Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 97
Figure 26: Spain Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 98
Figure 27: UK Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 98
Figure 28: Rest of Europe Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 99
Figure 29: Latin & Central America Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 100
Figure 30: Latin & Central America Mobile Phone Insurance Revenue by Country: 2016 - 2030 ($ Million) 100
Figure 31: Argentina Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 101
Figure 32: Brazil Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 101
Figure 33: Colombia Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 102
Figure 34: Mexico Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 102
Figure 35: Rest of Latin & Central America Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 103
Figure 36: Middle East & Africa Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 104
Figure 37: Middle East & Africa Mobile Phone Insurance Revenue by Country: 2016 - 2030 ($ Million) 104
Figure 38: Israel Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 105
Figure 39: Saudi Arabia Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 105
Figure 40: South Africa Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 106
Figure 41: Rest of the Middle East & Africa Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 106
Figure 42: North America Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 107
Figure 43: North America Mobile Phone Insurance Revenue by Country: 2016 - 2030 ($ Million) 107
Figure 44: Canada Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 108
Figure 45: USA Mobile Phone Insurance Revenue: 2016 - 2030 ($ Million) 108
Figure 46: Price Comparison of Wireless Carrier, OEM & Third-Party Mobile Phone Insurance Plans 113
Figure 47: Mobile Phone Insurance Revenue Share by Region: 2016 (%) 116