All-time record heat in Italy has boosted the beer market, particularly the outdoor consumption. The innovation with the local ingredients also helped in the increase of beer market. The specialty and craft beers are more preferred which is benefiting the beer culture. The share of mainstream brands remained stable when compared with discounted beer. The Internalisation has increased the imports of beer.
Foreign producers are able to compete with local producers because of the low alcohol content beer attracting lower excise duties.
Strong price competition resulted in a shift in share, whilst premium volumes stagnated.
Considering the health, the consumers are attracted to low alcohol content beer.
The regular strength has the major share in beer market.
Canadeans Italy Beer Market Insights 2016 Report provides a complete overview of the Italy beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Italy beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Italy beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Italy beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects