Peru Beer Market Insights Report 2016:In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market




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Modest growth for Peruvian Beer with increasing demand for high quality beer was witnessed in a slowly recovering economy in 2015. Traditional retail sales was affected which also brought down the performance of off-premise sales due to the increasing costs of the raw materials in the global market that increased up the production costs resulting in an increase in the average price of beer. New pack size 22.5cl, 36cl and 45cl entered the market to motivate the consumer to increase the consumption occasions for beer.

Key Findings
Coupled with the recovering economy and increasing consumer confidence, beer consumption in Peru increased by 1% in 2015.

Demands for higher quality beer, reflected in both the increase of premium and super premium beer volumes.

Increase in the production cost resulted in the increase of the average price of beer.

New pack sizes entered the beer market to create more consumption occasions.

Canadeans Peru Beer Market Insights 2016 Report provides a complete overview of the Peru beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

Covering total market (on and off-premise) the report details:

2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

Value by distribution channel 2011-2015, with 2016 forecasts

2015-2016 selected on- / off-premise retail prices

Details of key beer new product launches in 2015 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Gain an in-depth understanding of the dynamics and structure of the Peru beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Peru beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Peru beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects