The Vietnamese beer market increased sales by nearly 8% in 2015, which was the fastest rate of growth seen since 2011. The economic recovery helped to enhance consumers disposable income levels and this improved purchasing power over the course of the year. Total beer imports volumes has increased by 28% compared to 2014, with a further increase predicted for 2016. The dynamism of the beer market was driven by growth in the premium (+24%) and super premium (+18%) segments, both of which grew well ahead of the market. Large-sized metal keg sales were on the rise in particular, with 5000cl metal keg growing by more than 14%.
Beer club expansion continued to be a key driver for growth of beer market.
Trans-Pacific Partnership and several trade agreements resulted in more imported brands and import to grow by double digits.
The dynamism of the beer market was driven by growth in the premium and super premium segments.
Brewers are focusing efforts on developing the premium segment, given its higher profit margins.
Canadeans Vietnam Beer Market Insights 2016 Report provides a complete overview of the Vietnam beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Vietnam beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Vietnam beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Vietnam beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects