Greece was one of the fastest growing cigarette markets in the 1990s, with expansion continuing for much of the early part of the 2000s. However, the market is no longer growing, suffering its tenth successive year-on-year decline in sales during 2014. Papastratos had long been the leading Greek manufacturer by virtue of its licensing arrangements with PMI, whereby it produces Marlboro, the leading brand, for the local market. Forecasts for the Greek market are for further falls in sales to 13.94 billion pieces in 2025.
With falling duty paid sales, the level of smoking has declined with per capita sales down to 1,607 pieces by 2014. Total smoker numbers have been largely stable during the past decade, suggesting that while duty paid sales are in decline, the overall consumption of cigarettes and smoking tobacco has remained stable
PMI acquired Papastratos at the end of 2003 and as a result saw its share reach 37.9% in 2014
Tax rises and aggressive pricing by manufacturers have pushed value brands such as Karelia and Winston to the fore, with momentum spurred further by the current economic crisis. Imperial's Davidoff has also been making steady progress, suggesting a polarization between premium and value brands
Cigarettes in Greece, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Greek market.
What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise
Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles
Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2015 to 2025
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
As consumers product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Greek market is crucial to ensuring maximum future sales
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future