Costa Rica is a relatively small cigarette market, even by Central American standards, due to its small population, low smoking rates, low per capita consumption, and lack of domestic production. The market is dominated by PMI and BAT affiliates: Tabacalera Costarricense, a subsidiary of PMI, and BAT Centra America with a 100% combined market share. Smoking has been declining in recent years because of more rigorous anti-smoking laws, higher taxes and increasing prices. This is combined with growing illegitimate cigarette sales that makes the Costa Rica market tough for manufacturers.
Per capita cigarette consumption is moderately low, at 347 pieces, compared to more developed markets
The market is dominated by two companies, Tabacalera Costarricense with 52.4% market share and BAT Centra America at 47.6%
Most cigarettes are imported from Honduras because of the duty-free arrangements of CACM countries
According to Canadean, 19.3% of the total population smokes in Costa Rica, which is down on 31% in 1990
Cigarettes in Costa Rica, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Costa Rican market.
What else does this report offer?
Market size and structure of overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles
Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2015 to 2025
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
As consumers product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Costa Rican market is crucial to ensuring maximum future sales
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future