Cigarettes in Zimbabwe




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Zimbabwe has only recently recovered from severe economic and political difficulties which negatively affect the cigarette market. As such, RYO cigarettes, low price brands and non-duty paid cigarettes became regular features of the market as hyperinflation, unemployment and poverty made manufactured cigarettes unaffordable for consumers. Though the market has recovered in recent years, with volumes reaching 2.3 billion pieces in 2010, non-duty paid cigarettes are still widely available. The cigarette market is dominated by the international BAT, through its Zimbabwe subsidiary, and domestic Savanna Tobacco.

Key Findings
According to Canadean, 11.5% of the total population smoke in Zimbabwe

Men make up the overwhelming amount of smokers, 97.7%, as of 2014, due to cultural and social traditions

In 2009, 65% of smokers in Zimbabwe bought single stick cigarettes because of the low price. It is a major feature of the market

Per capita consumption is low by African standards, 125 pieces as of 2014, and this is expected to decline further to 103 by 2024.

Cigarettes in Zimbabwe is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Zimbabwean market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2015 to 2025

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

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Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future