Consumer and Market Insights: Spirits in Colombia




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The Spirits market in Colombia is led by Specialty Spirits category that has the highest volume share in the overall Spirits market. The Vodka category is forecast to register the fastest growth in volume terms during 2015-2020. Colombian consumers are opting for value for money products in the Spirits market. On-trade transactions lead the distribution of Wine & Spirits in Colombia. Glass is the most commonly used packaging material in the Colombian Spirits market.

Key Findings
The Tequila & Mezcal category is forecast to register the fastest volume growth during 2015-2020.

The Specialty Spirits category is the largest value category in the Colombian Spirits market.

On-trade transactions account for the highest distribution share in the Gin & Genver category.

Domecq (PernodRicardS.A.) is the leading brand in the Tequila & Mezcal category.

Screw Top is the commonly used closure type in Colombia's Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass and Paper & Board; container data for: Bottle and Carton

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning