Consumer and Market Insights: Spirits in Egypt




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The Egyptian Spirits market is to register higher growth in value terms during 2015-2020 as compared to 2010-2015. The Specialty Spirits category has the highest volume share in the overall Wine market during 2015-2020, while the Tequila & Mezcal category is expected to register fastest growth during the same period. On-trade transactions lead the Egyptian Wine & Spirits market. Glass is the only packaging material used in Egyptian Spirits market.

Key Findings
The Specialty Spirits category is forecast to register the fastest volume growth during 2015-2020.

The Specialty Spirits category is the largest value category in the Egyptian Spirits market.

On-trade transactions account for the highest distribution share in the Gin & Genver category.

Auld Stag Whisky is the leading brand in the Whiskey category.

Screw Top is the commonly used closure type in Egyptian Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Egypt provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning