Consumer and Market Insights: Spirits in Greece




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The Greek Spirits market is being led by the Whiskey category in value terms while the Liqueurs category is expected to register fastest growth in value terms during 2015-2020. Food & Drinks Specialists is the leading distribution channel in the country. The Greek consumers prefer value for money products in the Spirits market. Diageo Plc and Pernod Ricard S.A. are the leading players in the market.

Key Findings
The Brandy category is forecast to register the fastest volume growth during 2015-2020.

The Whiskey category is the largest value category in the Greek Spirits market.

Food & Drinks Specialists is the leading distribution channel in the overall Spirits distribution.

Gordons is the leading brand in the Gin & Genever category.

Private label products in the Liqueur category registered the fastest growth during 2012-2015.

Screw Top is the commonly used closure type in the Greek Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass and Rigid Plastics container data for: Bottle

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning