Consumer and Market Insights: Spirits in Hong Kong


#813590

56pages

Canadean

$ 875

In Stock

Summary
The Spirits market in Hong Kong is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015. The Hong Kongs Spirits market is led by the Specialty Spirits category in volume as well as in value terms. Consumers are opting for premium products in the Hong Kongs Spirits market.

Key Findings
The Spirits market in Hong Kong is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.

Hong Kongs consumers are opting for premium products in the Spirits market.

On-trade transactions account for the highest distribution share in Hong Kongs Spirits market.

Diageo Plc is the leading player in the Liqueurs category.

The American Whiskey segment is expected to gain share growth within the Whiskey category.

Screw Top is the commonly used closure type in Hong Kongs Spirits market.

Synopsis
Canadeans Consumer and Market Insights report on the Spirits market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

ReasonsToBuy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning