Consumer and Market Insights: Spirits in Hungary




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The Spirits market in Hungary is forecast to register a CAGR of 1.6% during 2015-2020. Hungarian consumers are opting for value for money products in the Spirits market. The Liqueurs category has the highest volume share while the Brandy category is forecast to register fastest value growth among all categories during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in Specialty Spirits and Whiskey categories. Trois Tours and Vilmos are the leading brands of Brandy in Hungary.

Key Findings
The Brandy category is forecast to register the fastest volume growth during 2015-2020.

The Specialty Spirits category is the largest value category in the Hungarian Spirits market.

On-trade transactions account for the highest distribution share in the Gin & Genver category.

Sierra is the leading brand in the Tequila & Mezcal category.

Private label products in the Whiskey category registered the fastest growth during 2012-2015.

Screw Top is the commonly used closure type in Hungary's Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning