Consumer and Market Insights: Spirits in Indonesia




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The Indonesian Spirits market is led by the Specialty Spirits category in both value and volume terms. The Tequila & Mezcal category is forecast to witness the fastest growth in both value and volume terms during 2015-2020. Diageo Plc., Pernod Ricard S.A. and sumer sari mekar perkasa pt are the leading market players in the country.

Key Findings
The Specialty Spirits category is the largest category by volume in the Indonesian Spirits market.

The Tequila & Mezcal category is forecast to witness the fastest value growth during 2015-2020.

The Light Rum segment is expected to gain share growth within the Rum category.

The Spirits market account for nearly four-fifth of the overall Wine & Spirits retail sales in Indonesia.

Screw Top is the commonly used closure type in the Indonesian Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Indonesia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning