Consumer and Market Insights: Spirits in Norway




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The Norwegian Spirits market is led by the Vodka category in both value and volume terms. The Brandy category is also forecast to witness the fastest growth in both value and volume terms during 2015-2020. Arcus As, Pernod Ricard S.A. and Diageo Plc are the leading market players in the country.

Key Findings
The Spirits market in Norway is expected to register higher growth in value terms during 2015-2020 compared to 2010-2015.

The Vodka category is the largest value category in the Norwegian Spirits market.

Food & Drinks Specialists and On-trade transactions account for the highest distribution share in the market.

Arcus As is the leading market player in the Vodka category.

The American Whisky segment is expected to gain maximum share growth within the Whiskey category.

Screw Top is the most commonly used closure type in Norway's Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning