Consumer and Market Insights: Spirits in Peru




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The Peruvian Spirits market registered high growth in US$ terms, despite slight fluctuation in the exchange rates during 2010-2015. The Rum category has the highest volume share in the overall Spirits market. The Vodka category is expected to register fastest value growth among all categories during 2015-2020 and is also expected to record maximum gain in market share during the same period. Consumers in Peru are opting for value for money products in the Spirits market.

Key Findings
The Rum category is forecast to register the fastest volume growth during 2015-2020.

The Vodka category is the largest value category in the Peruvian Spirits market.

On-trade transactions account for the highest distribution share in the Gin & Genver category.

Jose Cuervo is the leading brand in the Tequila & Mezcal category.

Screw Top is the commonly used closure type in Peruvian Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass; container data for: Bottle

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning