Consumer and Market Insights: Spirits in South Africa




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The South African Spirits market is led by the Whiskey category in both value and volume terms. The Whiskey category is also forecast to witness the fastest growth in both value and volume terms during 2015-2020. The consumers are opting for value for money products in the Spirits market. Distell Group Limited, Diageo Plc. and Pernod Ricard S.A. are the leading market players in the country.

Key Findings
The South African Spirits market is expected to grow at a CAGR of 2.8% during 2015-2020.

The Whiskey category is forecast to register the fastest volume growth during 2015-2020.

Consumers are opting for value for money products in the South African Spirits market.

The Whiskey category is the largest value category in the South African Spirits market.

The Spirits market in South Africa accounts for around one-fifth of the overall Wine & Spirits retail sales in the country.

The Irish Whisky segment is expected to gain maximum share growth within the Whiskey category.

Canadeans Consumer and Market Insights report on the Spirits market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Rigid Plastics, Rigid Metal and Flexible Packaging; container data for: Bottle, Bag/Sachet

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning