Consumer and Market Insights: Spirits in Sweden




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The Spirits market in Sweden is expected to decline in value and volume terms during 2015-2020. The Swedish Spirits market is led by the Whiskey category in volume as well as in value terms. The Tequila & Mezcal category is forecast to register fastest value growth during 2015-2020.

Key Findings
The Whiskey category has the highest volume share in the overall Spirits market.

The Whiskey category is the largest value category in Swedens Spirits market.

On-trade transactions account for the highest distribution share in the Tequila & Mezcal category.

Altia Corporation is the leading player in the Brandy category.

The Flavoured Vodka segment is expected to gain share growth within the Vodka category.

Screw Top is the commonly used closure type in the Swedish Spirits market.

Canadeans Consumer and Market Insights report on the Spirits market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Bottle, Carton and Bag-In-Box

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning