The beer market benefited from the very favorable weather conditions in 2015, which boosted overall consumption. No alcohol beers continued to provide new impetus to this mature market with 94% of consumers conscious of the need to drink responsibly. Loyalty to national and regional brands remained high amongst Austrian consumers. Mainstream beer, holding 56% of the market, experienced modest growth of 1% in 2015, in line with the overall market.
Beer accounted for more than 74% of all alcoholic beverages, which was similar to the previous year.
Imported brands accounted for just 7% of total Austrian beer consumption and increased by just over 1% in 2015.
Consumers increasingly choose beer produced in their own region with locally grown ingredients which they trust.
Canadeans Austria Beer Market Insights 2016 Report provides a complete overview of the Austria beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Austria beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Austria beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Austria beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects