Hot weather in Portugal, being warmer than average temperature along with rise in the tourist level by 7% from 2014 in 2015 and rise in consumer confidence based on a steady GDP level, contributed to the building of both value and volume of beer and boosted the on-premise consumption. The year saw a decrease in the volume of imported beer by just 1%, whilst volumes for domestic brands continued with the declining trend. The volumes of beer exported from Portugal to international countries significantly contracted by 32% in 2015, mainly driven by the economic downturn of Angola due to falling oil prices
Beer Volume remained stable due to increased competition from cider combined with the high retail price of beer in off-premise.
The premium beer segment benefited from a 4% growth in 2015, mainly driven by distribution expansion within modern retail and increase in consumers' purchasing power, despite a 2% price rise.
Private Label brands saw a 2% rise in volumes, against branded products.
Smaller pack size of 33cl nr glass bottle dominated innovation making the brewers increasingly introduced their existing range in smaller format, targeting the younger consumer group.
Canadeans Portugal Beer Market Insights 2016 Report provides a complete overview of the Portugal beer industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2016 with forecasts for 2016
Value by distribution channel 2011-2016, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2016 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Portugal beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Portugal beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Portugal beer market
View a selection of the key 2016 product launches and identify competitor activity and product innovation and differentiation prospects