Beer posted a good growth aided by the impressive growth of the new Chang beer and celebrations around the New Year festive season. Chang Classic was released in an emerald green bottle with a champagne gold label in order to make the brand look premium but at a mainstream price. The beer increasingly took over the market and made good gains on the market leader Leo. Traditional retail continued to be the main channel in the market as consumers preferred to buy their beverages from these markets and take them home to consume with friends and family.
The mainstream segment continued to be the largest segment in the market with 85% share.
Under the Alcoholic Beverage Control Act, no advertising of any alcoholic drinks was allowed limiting brand awareness among consumers leading them to choose the same brand.
Rising cost of production introduced smaller size bottles of beer.
Canadeans Thailand Beer Market Insights 2016 Report provides a complete overview of the Thailand beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the Thailand beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Thailand beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Thailand beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects