The South African beer market continues to edge upwards, primarily driven by population growth. Mainstream brands dominated the market volume in 2015 and accounted for 76% of the total volume. The South African beer market remains oriented towards out of home consumption showing around 64% of consumption through the on-trade. Low alcohol beers have struggled to develop and account for less than 1% of the market volume, but the growing momentum of light beers could provide a boost to the sole brand currently classified in the low alcohol segment, Windhoek Light.
Steady growth in population has helped the beer market to edge upwards in South Africa for the year.
Beer recorded a 1% growth rate, while sorghum beer continued developing strongly and increased volumes by 4%.
Carling Black Label (SABMiller) continues to enjoy strong sales and a popular reputation amongst South African consumers, accounting for 29% of overall market volume.
Total beer imports volumes roughly doubled those of exports in 2015 showing up increase by 6% compared to the previous year.
Canadeans South Africa Beer Market Insights 2016 Report provides a complete overview of the South Africa beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Gain an in-depth understanding of the dynamics and structure of the South Africa beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the South Africa beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the South Africa beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects