Cigarette sales have suffered from the sluggish performance of the economy in recent years as well as from a rise in the profile of the non-duty paid sector and, more recently, civil disturbances. Legitimate sales had increased by almost 3% to just over nine billion pieces in 2009, but dropped by almost 5.5% in 2010 and by over 2% in 2011. Per capita consumption averaged only close to 350pieces per year in 2014, almost 40% down on 1990 levels, with social unrest, widespread poverty, poor economic performance, and smuggling being the main reasons.
With the strong presence of BAT in the domestic market, Virginian blend cigarettes remain by far the most popular variety
The tobacco market is largely converted to cigarettes, although a small amount of tobacco for water pipes is sold in rural areas. However, the consumption of qat (or khat), a kind of narcotic leaf that can be chewed, is widespread and is a strong tradition in the country, with many qat consumers also smoking cigarettes
The country's smoking population is now growing as the population expands. Canadean estimates for 2014 suggested that almost 35% of men and 13% of women aged 15 years were smokers
Cigarettes in Yemen, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in Yemen market. What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles
Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2015 to 2025
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
As consumers product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of Yemen is crucial to ensuring maximum future sales
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future