Until 2008 the Senegalese cigarette market was performing well, with rising total and per capita sales. However, a change in the way excise duty is levied resulted in a collapse in sales during 2009 and 2010, with only price cuts by suppliers helping to bring about market recovery. Sales are currently at 2 billion pieces in 2014, almost 40% up on 1990 levels.
In 2011 a rise in sales of 16% was reported, with a 21% rise in 2012; in both cases, price cuts are believed to have been behind rising sales. In 2013, sales again recorded another strong increase of 21% approximately, to almost 2,450 million pieces. However, with a rise in excise duty coming in at the beginning of 2014 sales dropped back by 5.5%, to 2,000 million pieces
The market has long been dominated by one company, MTOA.With the loss of licensed production from PMI and BAT, MTOA's share was down at 61% in 2009, and this down trend continued, with a share equal to 49% in 2014
Cigarette volumes are expected to surpass2.80 billion pieces in 2024, meaning a level of more than 32% above that registered in 2014
Cigarettes in Senegal, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in Senegal market. What else does this report offer?
Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles
Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
Prospects and forecasts of overall sales and consumption for 2015 to 2025
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
Identify the areas of growth and opportunities, which will aid effective marketing planning
As consumers product demands evolve, the dynamics between different countries also change favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of Senegal is crucial to ensuring maximum future sales
The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers
Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future