Quarterly Beverage Tracker Second Quarter 2016: Argentina; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




$ 3570

In Stock

The contractive economic scenario in Argentina had a strong negative impact on general consumption, and the ACB market was not able to dodge the blow. Virtually all categories contracted, with the most dynamic ones falling at aggressive rates such as nectars and flavored waters. The cooler weather and an early winter was the main hindrance for the expansion of the beverage industry.

Key Findings
Carbonates were the biggest losers once more. The reasons behind boosting the fall for carbonates were mainly negative macroeconomic situation and bad publicity received by the category regarding health issues

Bulk/HOD water has managed to be among the categories that were least affected because this category has offered very affordable price per liter

In line with the beverage industry as a whole, the alcoholic drinks segment also experienced a drop in volume during Q2-16, continuing the negative trend shown from the beginning of the year

Dairy drinks consumption dropped to a minimum, as the purchasing power in Argentina keeps losing strength

Canadeans Argentina Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Gain an in-depth understanding of the most up-to-date trends in the Argentina beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Argentina to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation