Quarterly Beverage Tracker Second Quarter 2016: Bulgaria; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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The summer season has shown a good start with growing number of tourists from Russia and the EU. Companies are expecting a strong summer investing in categories with high seasonality and portion sized packages. Modern trade growth remained stagnant with some retail chains growing at the expense of others. The modest growth of Private Label volumes in some categories is mainly due to the continued growth of leading retailers. The strong performance by mainstream brands in packaged water and the reorganization of suppliers of PL products in CSDs have continued to hurt PL volumes.

Key Findings
Growth in packaged water sales was primarily driven by investments in distribution and advertising, by the leading companies

Small packaged water bottlers have turned to the less competitive bulk/HOD water category

Carbonates international brands are very strong in individual portion sized packaging and dominate the EDA channel

The continuing development of the NFC segment is a primary growth trend as consumers prefer its superior quality and it has been well advertised

Canadeans Bulgaria Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Gain an in-depth understanding of the most up-to-date trends in the Bulgaria beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Bulgaria to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation