Quarterly Beverage Tracker Second Quarter 2016: China; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




$ 3570

In Stock

Commercial beverages witnessed a low single digit increase in Q2-16, restricted by the poor performance of alcoholic drinks and soft drinks. Soft drinks categories experienced a slight decline due to decrease in consumption of traditional big categories such as CSD, iced/RTD tea drinks and still drinks. Wine continued to recover thanks to its healthy image and further improved living standards. As Chinas economic growth is slowing down, the dairy market is experiencing slow growth as well.

Key Findings
The trends for healthy and fashionable drinks require more product innovation from the industry

When prices become less sensitive, products with good-looking can packaging always inspire people

Packaged water and bulk/HOD water did not perform as well as expected due to the unfavorable weather this summer

Still drinks also kept the declining trend this quarter whereas herbal drinks saw positive growth and grabbed more category shares

Small size packs for NFC juice are preferred, both because of the high per unit price and the convenience for single-serve consumption

Canadeans China Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Gain an in-depth understanding of the most up-to-date trends in the China beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in China to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation