Quarterly Beverage Tracker Second Quarter 2016: Colombia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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The ACB industry experienced a deceleration. However, almost all segments showed a positive growth, in particular soft drinks and beer. The changes in the weather started to impact the consumption of soft drinks. Categories such as carbonates experienced a deceleration due to price increments. Dairy drinks continued to show rapid growth as the main players saw the potential. The consumption of alcoholic drinks posted a remarkable growth, most of it driven by the expansion of the beer market.

Key Findings
PET segment, in particular, single serve experienced a remarkable growth in the packaged water category

The consumption of enhanced water continued declining due to the lack of interest from the large player to promote this category

The main reason for alcoholic drinks increased consumption was the growth of alcohol free beer as well as the promotion of better value options

The increase in channels like specialized coffee shops and the entrance of international players have boosted consumption in hot beverages category

Canadeans Colombia Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Gain an in-depth understanding of the most up-to-date trends in the Colombia beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Colombia to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation