Quarterly Beverage Tracker Second Quarter 2016: Denmark; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Good weather puts commercial beverages into the black despite falls in dairy and hot drink volumes. Favourable weather conditions boosted demand for soft drinks and this contributed to a positive result for the quarter. Flavoured still waters make gains on new launches. The energy drinks market continues to prosper in Denmark. With the exception of butter milks, conditions were not suited to the consumption of dairy drinks during the period.

Key Findings
Bulk/HOD category is the most weather sensitive category despite that it has seen growth this year

Demand for juice has defied the expectations and continued to climb. Branded products of this category are taking share from Private Label

Iced/RTD tea drinks have lost shelf space and this is hindering off-premise consumption

The profile of hot tea and hot coffee remain high and has been helped by a surge in the number of coffee shops now operating in Denmark

Canadeans Denmark Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Gain an in-depth understanding of the most up-to-date trends in the Denmark beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Denmark to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation