Quarterly Beverage Tracker Second Quarter 2016: Spain; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Seasonably average temperatures for most of Q2-16 did not affect beverages consumption in a significant way. This quarter also saw a robust increase in categories like sports drinks and energy drinks driven by greater purchasing power of young consumers combined with the good marketing activity of market leaders. Alcoholic beverages also experienced an increase driven by the rapid recovery of the on-premise market. Dairy drinks are further contracted due to consumers perception towards white milk as unhealthy.

Key Findings
Most companies and retailers decided to align the evolution of its prices to CPI, so consumers saw prices remain static or even lowered in most of stores and bars

The long-lasting event of the UEFA Champions League has benefitted enormously the consumption of carbonates on premise during the matches on TV in bars

Juice saw a moderate contraction in Q2-16, driven once again by the poor performance of FC PL products

Tonic water continued contributing to the overall carbonates category result

Canadeans Spain Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Gain an in-depth understanding of the most up-to-date trends in the Spain beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Spain to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation