Quarterly Beverage Tracker Second Quarter 2016: Estonia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Soft drinks volume grew slightly in the second quarter due to more sunny days and the slightly improved financial situation. Estonians continued shifting to healthy and natural products therefore packaged, enhanced and flavored waters reported the largest growth, while carbonates and energy drinks dropped. Increased prices for alcoholic drinks resulted in a market decline. Whereas, price declines in the dairy segment resulted in increased sales of liquid dairy products. Private Label products performed similarly to the market.

Key Findings
Private Label performed exceptionally well in packaged water market than in other categories

Good weather was the key driver behind the growth of many categories

Carbonates sales declined driven by the health and wellness trend alongside negative media coverage surrounding beverages containing sugar

The health trend also contributed to the rise of the dairy segment

Hot beverages market was increased slightly; it was fuelled by number of increasing tourists

Canadeans Estonia Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Gain an in-depth understanding of the most up-to-date trends in the Estonia beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Estonia to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation