Quarterly Beverage Tracker Second Quarter 2016: Finland; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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All commercial beverages managed to grow slightly thanks to the better performance of alcoholic drinks. Soft drinks were also up by some extent for the quarter with packaged water showing strong promise, though carbonates still under pressure. There was a rising consumer interest in tropical flavors and super fruits. A major shake-up in alcohol legislation was announced. Price continued to play a more important role in purchasing decisions.

Key Findings
Finns remain price conscious and unwilling to pay high unit prices, thereby supporting multi-packs price deals

Consumer skepticism towards sugary beverages alongside high taxes resulted in further declines for the quarter

Milk types with functional properties met with success as they offer consumers healthier alternatives to milk

Water, protein and wellness drinks presented an insurmountable threat to RTD sports drinks products which resulted into contraction of market

Canadeans Finland Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Gain an in-depth understanding of the most up-to-date trends in the Finland beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Finland to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation