Quarterly Beverage Tracker Second Quarter 2016: Italy; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Soft drinks declined with all major categories suffering losses as a result of the wet, unsettled weather conditions particularly in June which depressed consumer demand. PL products outperformed the market during the quarter while total soft drinks declined. Iced/RTD coffee drinks also made strong gains in modern retail, driven by increased distribution. Dairy drinks diminished due to decrease in white milk sales but it was partially compensated by increase in sales of other dairy drinks as alternatives.

Key Findings
Alcoholic drinks declined mainly driven by reduced consumption of beer, with demand also depressed by the wet and unsettled weather

Only in the energy drinks category were PL lines able to buck the negative trend, due to promotional support by retailers

Sales of hot beverages remained flat during the quarter, with gains in hot tea largely off-set by limited losses of hot coffee

Canadeans Italy Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Gain an in-depth understanding of the most up-to-date trends in the Italy beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Italy to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation