Quarterly Beverage Tracker Second Quarter 2016: Lithuania; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Overall, the soft drinks market grew in Q2-16, the growth was impacted by slightly better weather and the improved economy. However, increasing prices especially in the service segment after the Euro introduction made consumers cautious about their spending and therefore the growth rate was limited. Water including flavored and enhanced reported the largest growth due to the health and wellness trend. Increasing prices resulted in alcoholic beverages decline and growth in dairy drinks and hot drinks.

Key Findings
Average weather resulted in only a slight growth for soft drinks

Increased excise tax and alcohol law amendments negatively affected alcoholic drinks volume

The growth of the carbonates category was fuelled by many price discounts offered during the quarter and also higher temperatures

Raw material price increase resulted in a slight drop of the juice category

International players continued to attract consumers with marketing activities

Canadeans Lithuania Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Gain an in-depth understanding of the most up-to-date trends in the Lithuania beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Lithuania to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation