Quarterly Beverage Tracker Second Quarter 2016: Latvia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Latvians continued to follow the healthy living lifestyle. Consequently, they have changed their diet habits. Thus, sugary drinks are losing their previous consumption volumes, while drinks like packaged water, juice and enhanced water are growing. Especially good results have been seen from sports drinks, which was a rapidly growing category in Latvia. Good weather conditions resulted in better sales for flavored water.

Key Findings
Warm weather and the improving economic situation in the country was an advantage for most of soft drinks categories

Latvians were becoming more health conscious, and thus drank more packaged water instead of other, less healthy drinks

Enhanced water is a trendy drink in Latvia at the moment, as it goes together with the health consciousness trend

Alcoholic drinks volume increased which also showed its impact on the price of alcoholic drinks

Canadeans Latvia Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Gain an in-depth understanding of the most up-to-date trends in the Latvia beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Latvia to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation