Quarterly Beverage Tracker Second Quarter 2016: The Netherlands; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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The Dutch soft drinks market lost as consumers continue to move away from sugary drinks, most likely replacing their liquid intake with tap water. However, Categories like packaged water, iced/RTD tea and energy drinks saw good growth due to their healthier image as most consumers perceive these products to contain less sugar than other packaged drinks. There is currently a growing trend towards consumers making their own drinks through mixing water, fruit, herbs and vegetables.

Key Findings
All commercial beverages remained stable, with volume moving out of some categories into others

Tonics and mixers was a growing category, which has been a trend for multiple quarters

The growth of small breweries continued in quick tempo

Alcoholic drinks remained stable with a slight positive note

Canadeans Netherlands Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Gain an in-depth understanding of the most up-to-date trends in the Netherlands beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in the Netherlands to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation