Quarterly Beverage Tracker Second Quarter 2016: Poland; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




$ 1645

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The warmer weather especially in May and June 2016 have positively impacted several soft drinks categories including packaged water, flavored water, enhanced water, iced/RTD tea drinks and sports drinks. Growing health awareness, the better economic situation of Poles, growing marketing support from the leading market players, further product development and the growth of low calorie and functional products are further driving the market. However, categories like carbonates have noted decline in Q2-16 due to decline of private label especially in non-cola flavors.

Key Findings
In Q2-16 dairy drinks grew, driven by both ambient and chilled milk development

Private Label products observed further growth in Q2-16 compared with the similar period of 2015

Packaged water was developing very well, mainly due to its competitive price compared to other soft drinks categories and due to growing consumer awareness about its health benefits

Within alcoholic drinks, cider noted the best performance in Q2-16

The positive development of alcoholic drinks was helped by the UEFA Euro 2016 soccer championship, which was widely sponsored by beer brands

Canadeans Poland Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Gain an in-depth understanding of the most up-to-date trends in the Poland beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Poland to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation