Quarterly Beverage Tracker Second Quarter 2016: Portugal; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Improving economic environment and the subsequent increase in the confidence of corporate clients had a positive impact on the sales of almost all the categories in commercial beverages. Strong marketing activities by leading players and UEFA European championship held in June also helped to increase the consumption. Most companies and retailers decided to align prices to CPI, so consumers saw prices remain static. However there were some significant exceptions in the off-premise market. High increases in off-premise retail prices hindered the overall performance of some categories like juice, nectars and still drinks.

Key Findings
Several leading brands increased retail prices which weakened the competitive position of still drinks in Q2-16

Consumption was not affected by the distinctly average weather conditions seen in Q2-16

Juice saw a sharp decline during Q2-16 due to the hard competition from nectars and flavored water

In off-premise modern retail for Nectars category, most brands kept static retail prices

Canadeans Portugal Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016vs Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Gain an in-depth understanding of the most up-to-date trends in the Portugal beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Portugal to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation