Quarterly Beverage Tracker Second Quarter 2016: Romania; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Unfavorable weather conditions affected categories like beer, packaged water and carbonates. However, Euro 2016, a soccer event triggered marketing actions for many beverage brands. All in all, commercial beverage consumption remained on the positive side, with overall pace not going below previous expectations. Decrease of excise duty for spirits and high consumer confidence has also benefited categories like alcoholic beverages.

Key Findings
Bulk/HOD water demonstrated a modest increase in Q2-16, affected only slightly by the unfavorable weather

Fortified wine demonstrated growth, sustained by the campaigns of international brands

Innovation in the PL segments seems to have slowed down in the first half of year 2016, therefore brands have another chance to perform better

Hot beverages categories demonstrated growth in Q2-16, with hot coffee keeping the momentum from last year , and hot tea sustained in part by the cool weather in May June

Commercial beverage consumption remains on the uptrend in Q2 2016 vs. the corresponding period of last year, still impacted by the VAT reduction for food products back in June 2015

Canadeans Romania Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Gain an in-depth understanding of the most up-to-date trends in the Romania beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Romania to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation