Quarterly Beverage Tracker Second Quarter 2016: Turkey; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages




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Ramadan fell in this quarter which made consumers switch to iced/RTD tea drinks and still drinks. Growing consumers health and hygiene concerns have increased demand for packaged water and dairy drinks while driving down the demand for bulk/HOD water. Due to constant price increases and stringent government legislations consumption of alcoholic beverages is reduced, especially beer category. Major companies also followed price strategies targeting these products by decreasing prices of multipacks, especially in modern retail channels.

Key Findings
Market leaders increased their production due to the increase in demand for carbonated water

Carbonates consumption increased in the second quarter mostly driven by major companies efforts during the Ramadan period

Fermented milk remained one of the largest growing categories

The juice category benefitted from health concerned consumers who try avoiding nectars and still drinks due to their sugar content

Canadeans Turkey Quarterly Beverage Tracker Q2-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

Carbonates consumption data for Q2-2016 vs. Q2-2015, moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie, and key flavor

An economic mood indicator with an at a glance assessment of industry confidence levels, Private Label performance vs. brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives

Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry hot topic offering qualitative insight from local consultants to determine opportunities for product innovation